Firehouse Subs has its sights set on Brazil.
Building on its international expansion, the quick-serve sandwich chain plans to open more than 500 restaurants in 10 years across Brazil. The first restaurant is expected to launch in 2025 and will mark Firehouse Subs’ debut in South America.
The expansion into Brazil is part of a joint venture supported by Firehouse Subs parent company Restaurant Brands International (RBI) in partnership with Iuri Miranda, former CEO and board member of Zamp S.A., master franchisee of Burger King and Popeyes in Brazil. Leveraging RBI's global infrastructure and expertise in digital strategy and international development, combined with its of the Brazilian market, Firehouse Subs aims to capture Brazil's growing sandwich market. In the long term, RBI expects to partner with local investors to fuel continued growth.
Founded in Jacksonville, Fla. in 1994 by two former firefighter brothers, Firehouse Subs has over 1,300 restaurants across the U.S., Canada and Puerto Rico. In 2023, the brand opened the first restaurant outside of North America in Switzerland, followed by Mexico in December. It opened in the UAE and Albania last year.
"We are very excited to introduce Firehouse Subs to Brazil, a key market in the growing sandwich category, with Iuri Miranda, a longtime industry veteran and partner,” said Thiago Santelmo, president of RBI International. “I believe Firehouse Subs has an exciting runway for growth, and we have set ambitious expansion plans around the world."
Firehouse Subs is a subsidiary of Restaurant Brands International, one of the world's largest quick-service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. In addition to Firehouse Subs, RBI owns Burger King, Tim Hortons and Popeyes.
(Photo courtesy of Firehouse Subs - CNW Group/Firehouse Subs)