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05/26/2020

Fender offers installment option for musicians at payment crossroads

Dan Berthiaume
Senior Editor, Technology
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Fender guitars

A vertical musical instrument retailer is providing digital customers a cure for the “down payment blues.”

Fender is partnering with global payments provider Klarna to enable U.S. customers to make online purchases in four equal installments with no interest. Customers shopping for Fender’s musical instruments, gear and digital products on Fender.com can now leverage Klarna’s flexible payment option to pay in four equal, interest-free installments or obtain low-interest financing for up to 36 months. 

“We are excited to partner with Klarna to bring music into more lives, especially now when many of us are spending a lot of time at home learning new skills,” said Tammy Van Donk, Fender executive VP of sales, Americas and EMEA. “We are always looking for ways to make music accessible to more people with our dealer partners and directly through Fender. By giving players alternative payment options through Klarna on Fender.com, we’re opening up an opportunity for musicians of all levels to explore creativity and continue their musical journey.”

“In recent weeks, we’ve seen musical instrument purchases made through Klarna’s app in the U.S. increase significantly, suggesting that people have been seeking to bring more music into their lives as they weather stay-at-home orders,” said David Sykes, head of U.S. at Klarna. 

Other major retailers who have deployed Klarna’s online installment payment solution include Modcloth, Sephora, Hibbett Sports, Abercrombie & Fitch, Rue 21, and H&M.

Fender is a global musical instrument manufacturer, marketer and distributor. Since 2015, Fender’s digital arm has introduced a new assortment of products and interactive experiences, including apps and learning platforms designed to complement Fender guitars and equipment and provide an immersive musical experience.