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08/17/2021

Fast food franchisee shifts Mexican stores to Oracle cloud platform

Dan Berthiaume
Senior Editor, Technology
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Burger King Whopper

An operator of more than 30 Burger King and Church's Texas Chicken franchises in Mexico is responding to the COVID-19 pandemic with Oracle cloud technology.

Seeking to improve operational efficiency with the pandemic putting a strain on restaurants, rapidly-growing Mexican fast food franchisee Corporativo GES decided to move its enterprise to the cloud. The company implemented Oracle Micros Simphony POS to remotely manage its entire business on just one system.

Leveraging the solution’s built-in restaurant data and analytics, the operator can make faster, more-informed decisions and is increasing customer satisfaction by improving the order and payment process, speeding counter and drive-thru service, and better managing its menu and customer promotions.

Utilizing MICROS Simphony's analytics, Corporativo GES can immediately see where it has opportunity to improve operations, down to the individual franchise location. This includes a real-time view into its sales and product mix, popularity of menu items, average sales time, and the busiest times of day at each location. This information allows the company to better understand its customers and launch more effective promotions to foster customer loyalty.

Corporativo GES also selected Oracle NetSuite to streamline its accounting and inventory process and unify information from Micros Simphony. With NetSuite, it plans to increase visibility and control of sales transactions, accurately forecast budgets across the organization, and improve purchasing based on data and historical purchase trends from customers.

"We were making decisions in the dark; we needed better visibility into our business," said Erik Moreno, manager, franchise operations, Corporativo GES. "A robust and scalable restaurant technology platform, like Oracle Micros Simphony, that allows me to see and manage all my businesses from either my cellphone or computer was critical."

"During the pandemic, Corporativo GES realized the critical need for a technological change to help keep its restaurants at the forefront of fast food industry in Mexico. It's no longer just about understanding the end sales number, but how you got there, what locations and items are most profitable, and how to best serve an evolving customer base," said Simon de Montfort Walker, senior VP and GM, Oracle Food and Beverage. "The Corporativo GES team bet on Oracle to stay ahead of the curve and continue to grow and best serve customers in-store, in the drive-thru, and via online ordering.”