A fashion athleticwear brand is the latest retailer to help customers clean out their closets.
Fabletics is entering the booming resale market in collaboration with online resale platform ThredUp. Fabletics will leverage ThredUp’s resale-as-a-service program to offer the reseller’s Clean Out Kits to its customers, both online and in-store.
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Fabletics customers can fill the kits with apparel, shoes, and accessories from any brand and ship them to ThredUp for free. ThredUp pays the seller for items that meet quality standards in the form of Fabletics credits, which are automatically added to the seller’s Fabletics account and can be redeemed online or in-store for up to 12 months.
ThredUp has entered into partnerships with a number of retailers, including Gap Inc., which also offers customers access to the ThredUp kits.
Members of the Fabletics VIP loyalty program also receive 50 VIP reward points. In addition, ThredUp sellers can now turn earned ThredUp credit into Fabletics credit, with a value that is 15% higher than the cash payment option.
“Fabletics’ move into resale is part of a broader strategy to become more environmentally conscious,” said Adam Goldenberg, CEO of Fabletics. “This deal with ThredUp is a win-win for us and a good step into circularity – our customers now have a hassle-free way to give their unwanted clothing a second life, while gaining perks to refresh their closets, and we at Fabletics are excited to play a more meaningful role in creating a more sustainability-conscious fashion industry.”
This deal is part of a broader sustainability push from Fabletics, launched with the goal of reducing its fashion footprint. In 2020, Fabletics established carbon neutrality at all of its stores, replaced plastic shipping bags with bags made of recycled material, and launched an eco-conscious capsule for Earth Day made entirely from recycled or upcycled materials.
[Read more: Fabletics in new retail expansion]