Fabletics debuts credit card for rewards members
Digitally-native activewear brand Fabletics is launching a new financial offering for its VIP members.
The brand has launched the Fabletics Reserve Credit Card in partnership with fintech company Sunbit. Fabletics says the credit card program was designed to create a “unique, rewarding and frictionless experience” that offers benefits to Fabletics loyalty members.
Benefits include earning four points per dollar at Fabletics, one point per dollar everywhere Visa is accepted, and instant Black Tier VIP status, which unlocks perks like an annual birthday gift, exclusive access to product drops, event invites and more.
The card also carries no annual fee, no late fees and no foreign transaction fees. All new cardholders receive a welcome gift, including their choice of a fan-favorite outfit bundle valued at up to $185 after their first purchase.
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“Fabletics has always been focused on delivering high-quality, fashionable products at accessible prices while finding new ways to create value for our customers,” said Adam Goldenberg, co-founder and CEO of Fabletics. “The Fabletics Reserve Card is a natural extension of that approach. Built with direct feedback from our members, the card extends the value we deliver beyond our products through meaningful benefits that complement how they already shop and live.”
The new Fabletics card can be used everywhere Visa is accepted. It joins Sunbit's growing portfolio of co-branded credit card programs, which also includes Ollie’s Bargain Outlet, Shiekh Shoes and My Melrose.
“Fabletics built one of the most technology-driven membership programs in retail, and needed a card that could keep pace,” said Bill Walsh, chief customer officer of Sunbit. “Most co-branded cards are bolted onto a loyalty program after the fact. We embedded the rewards and the credit experience directly into the VIP journey, so members find value where they already are instead of having to go looking for it.”
The new credit card launch comes as Fabletics is expanding its network of stores around the world. The brand recently announced plans to open approximately 20 new stores over the next 12 months. The expansion will bring Fabletics into several new markets throughout this year and next, including India, the UAE, Colombia, Peru and across Central America.
Founded in 2013, Fabletics operates more than 135 retail stores globally.
