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07/25/2022

Eddie Bauer jumping into resale

Marianne Wilson
Editor-in-Chief
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Eddie Bauer is expanding its rental program to include resale.

Eddie Bauer is the latest retailer to expand into the growing resale market.

Beginning in August, the iconic outdoor brand is adding a resale option to its gear rental program, which it launched about a year ago in partnership with Arrive Outdoors. The resale program, which will accept Eddie Bauer apparel, footwear, accessories and gear, is being powered by ThredUp, reported Women’s Wear Daily.

In launching resale, Eddie Bauer joins an array of other retailers that have recently added the option, including Dick’s Sporting Goods, which began piloting a buy-back program in the spring, and  Lululemon Athletica, which is taking its trade-in and resale initiative nationwide following a successful pilot in some 80 locations.

“Resale is an important next step in creating a circular commerce model as we look to extend the lifecycle of products and eliminate end-of-life garment waste,” Kristen Elliott, VP of marketing at Eddie Bauer, said. “The addition of Resale to our (Re)Adventure program allows individuals different ways to shop our products, all while providing more accessible options to outdoor apparel and gear.”

In April,  Eddie Bauer entered into a partnership with travel-tech van startup Cabana to offer vans and gear to rent for adventure enthusiasts.  As part of the agreement, Eddie Bauer outfitted five Cabana vans with Bauer-branded bedding, gear and accessories

[Read More: Eddie Bauer acquired]