Retail giant launches new services, tools for back-to-school
Deena M. Amato-McCoy
Walmart is making it easier for parents to stay on their game during this year's back-to-school shopping season.
According to the National Retail Federation, this year's season is expected to be a strong one and start early. Walmart is rolling out new services to help shoppers easily find what they are looking for — in stores and online.
On the brick-and-mortar front, Walmart is touting “back-to-school” associates who will be ready to direct customers to open cash registers, find the shortest lines and grab any last-minute items before shoppers finish checking out.
Online, Walmart is launching a dedicated back-to-school destination – walmart.com/classroomsupplies – that features a section called TeacherLists, where teachers can upload supply lists. The tool enables shoppers to enter their zip code and pinpoint their individual classroom list or a general grade supplies list.
Currently, the site lists nearly 500,000 classroom lists. The number is expected to grow to more than a million by the end of August, representing a majority of schools and classrooms across the United States, according to Walmart.
The discounter said it also has "significantly" expanded the number of items that can be bought online and picked up in store, and made “hundreds” of back-to-school staples eligible for its Online Grocery Pickup shopping service. It also has doubled the number of items availa-ble for same-day pickup — an assortment that includes the top 400+ back-to-school items, the retailer said.
“We’re saving our customers time with easy ways to shop and multiple ways to get these items to students,” said Scott Bayles, VP of stationery, Walmart U.S.