ECOMMERCE

The third annual Amazon Prime Day attracted more shoppers than ever, with many attracted by personalized marketing efforts.    Thirty-six percent of respondents confirmed they made a purchase on Amazon Prime Day in a survey from Periscope by McKinsey, which conducted online research with U.S. shoppers to explore their attitudes and actions regarding the online giant's mega-sale. This was a substantial increase on the 22% who said they had actively shopped for Prime Day deals in 2016.   

As Panera Bread’s electronic orders continue to rise, so does its commitment to digital customer engagement.   The fast-casual chain continues to add more digital touchpoints, making it easier for shoppers to engage with its brand. Whether delivering new services via the Web, mobile or in-store kiosks, “we want to drive convenience, speed, and contribute to an exceptional customer journey,” Mark Berinato, VP, digital, Panera Bread said during a session at eTail East on Monday.   

The delivery wars continue to heat up.  

Online giant Amazon continues to shorten delivery time with a new service that puts goods in shoppers’ hands within minutes of placing their order.  

ASOS is streamlining how its mobile shoppers search for merchandise.   The largest online fashion retailer in the U.K. is adding a visual search feature to its iOS-based mobile app, reported TechCrunch. It will be rolled out to their Android app “soon."   

Shoppers will do anything to qualify for free shipping — even spend more money if need be.    That's according to a new report by Radial and CFI Group, which surveyed online shoppers to find out what they expect from retailers during the holiday shopping season. Sixty-five percent of the respondents said they are willing to purchase additional items to qualify for free shipping.   In other key findings:  

Taking a page out of Birchbox's play book, The Vitamin Shoppe is going to be sending out personalized sample boxes of new products.    

Sephora’s new service strives to connect customers while they shop.   The specialty retailer launched a digital platform that invites customers enrolled in its Beauty Insider loyalty program to connect and chat about all things beauty. The mobile and online platform serves as a destination for members to find inspiration, ask questions and get recommendations in an unsponsored, real-time social setting.