-
Maternity clothing retailer goes mobile
Destination Maternity is making it easier for its customers to connect with the brand. The maternity clothing retailer transitioned from a custom e-commerce platform to Salesforce Commerce Cloud, with the help of global commerce provider Lyonscg. The transition enabled the chain to launch customized mobile sites for its Motherhood, Motherhood Canada, A Pea in the Pod and Destination Maternity brands. All sites feature more intuitive navigation, improved site merchandising and on-site search, and easier check out. -
Study: Retailers cutting prices to compete with online players
Online-only retailers may be taking a toll on omnichannel companies, but traditional companies are finding ways to fight back. This was according to “Brick-and-Mortar Retailers Fight Back: Winning Strategies to Compete with Online-Only Players,” a report from Applied Predictive Technologies (APT).

