Lids’ new loyalty program hits a home run
With a mere six months under its belt, Lids’ new Access Pass loyalty program is driving customer engagement to new levels.
Tired of running a stagnant loyalty program that only engaged a small amount of shoppers regularly, the sporting goods headwear and apparel retailer was ready to change the game. In April, Lids switched from a static points-based program to a digital model designed to “delight” shoppers.