eBay acquires garment authentication tech; launches car event

Dan Berthiaume
Senior Editor, Technology
Rapper T-Pain is taking part in eBay's 'Renew Your Ride.'
Rapper T-Pain is taking part in eBay's 'Renew Your Ride' event.

eBay Inc. is making it easier for customers who want to buy and sell used luxury apparel  as well as for those who want to extend to life of their vehicle.

The e-commerce giant has signed a definitive agreement to acquire Certilogo, an intelligence (AI)-based platform that uses digital technology to let manufacturers and sellers identify apparel and fashion goods. The solution enables used apparel consumers to confirm authenticity, have access to reliable information about branded items, and engage in sustainable commerce.

eBay has increasingly become involved in efforts to authenticate used items sold on its site in recent years. Examples include technology-based initiatives to help buyers and sellers of used luxury items, sneakers and sports memorabilia ensure the legitimacy of their transactions.

"For many years, consumers have turned to eBay as a trusted destination for buying and selling pre-loved apparel and fashion goods, not only because of the unmatched selection, but because of our commitment to utilizing the latest technology to empower our sellers and buyers," said Charis Marquez, VP, eBay. "Certilogo's technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion, and offering new ways for consumers to connect and engage with brands."

"Certilogo was created to build connections between consumers and brands, utilizing technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories," said Michele Casucci, CEO and Founder, Certilogo. "eBay pioneered recommerce, while Certilogo pioneered connected products and consumer-facing digital authentication. By joining forces, we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, promoting a model that has its foundation in community and circularity."

Closing of the Certilogo transaction is subject to satisfaction of customary conditions, including regulatory approvals, and is expected to occur in the third quarter of 2023. Further details were not disclosed. 

eBay Motors offers ‘Renew Your Ride’

In separate news, eBay Motors, which was launched as a separate mobile app in December 2019, os debuting an event for car owners called “Renew Yor Ride” over Memorial Day weekend (May 27-29) in Atlanta.

The event offers in-person consultations with expert builders about how to extend the life of a vehicle, using recently introduced eBay Guaranteed Fit purchase protections. This new program provides a green “Fits” compatibility checkmark on select parts and accessories listings to help customers determine whether an automotive part will fit their specific vehicle.

After their consultation, attendees will receive up to $200 toward purchase of their recommended part or accessory, backed by eBay Guaranteed Fit. Customers can sign up for the event online.

“More than ever, drivers are waiting to buy new vehicles and opting instead to upgrade the car they already have," said Ron Jaiven, GM of parts & accessories, eBay Motors. "Renew Your Ride demonstrates the significance of eBay Guaranteed Fit and how eBay empowers shoppers to trust they're getting the right part for their project."

Founded in San Jose, Calif., in 1995, eBay Inc. eBay enabled nearly $74 billion of gross merchandise volume during 2022.

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