eBay acquires fashion resale platform Depop for $1.2B from Etsy
eBay Inc. is paying more than $1 billion to purchase an online consumer-to-consumer marketplace focused on fashion.
The online giant is acquiring Depop, a U.K.-based fashion resell marketplace popular with younger consumers around the globe, for approximately $1.2 billion in cash from Etsy. This is $400,000 less than the $1.6 billion Etsy paid to purchase the formerly independent retailer Depop in 2021.
[READ MORE: Etsy in $1.6 billion deal to buy fashion reseller Depop]
Depop is a mobile-first fashion marketplace with annual gross merchandise sales of approximately $1 billion in 2025, including nearly 60% year-over-year growth in the U.S. As of Dec. 31, 2025, the marketplace had 7 million active buyers, nearly 90% of which are under the age of 34, and more than 3 million active sellers. Depop was ranked eighth on the top 25 shopping apps of 2025 list from MobiLoud.
"Depop has built a trusted, social-forward marketplace with strong momentum in the pre-loved fashion category, and we are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities," said Jamie Ianonne, CEO of eBay. "A key consumer-to-consumer driver, fashion represents more than $10 billion in annual gross merchandise volume for eBay and delivered 10% year-over-year GMV growth in the U.S. in 2025. This acquisition presents an opportunity to advance one of our newest and fastest-growing focus categories with a marketplace that complements our existing presence and enables us to reach a younger demographic across the expanding recommerce landscape."
eBay intends its addition of Depop to accelerate its consumer-to-consumer strategy by deepening its reach with younger, fashion-forward consumers and expanding its presence in resale. As part of eBay, Depop buyers and sellers will be eligible for protection from the eBay Authenticity Guarantee. eBay will also expand the visibility of Depop's inventory, including through cross-listing opportunities.
"We are excited that this transaction allows us to focus exclusively on the compelling opportunity we see in front of us: to grow the Etsy marketplace in ways that matter most to our buyers and sellers," said Kruti Patel Goyal, CEO of Etsy. "We believe this transaction is a great outcome for Etsy's shareholders, and a positive next step for all involved."
eBay intends to fund the transaction with cash on hand. Etsy plans to utilize the proceeds for general corporate purposes, continued share repurchases and investment in its core marketplace. The transaction, which has been unanimously approved by eBay's and Etsy's board of directors, is currently expected to close in the second quarter of 2026, subject to the satisfaction of certain closing conditions and receipt of required regulatory approvals.
Following the closing of the transaction, Depop is expected to retain its name, brand, platform and culture.
