Dunkin', L.L.Bean partner on merchandise, giveaways
Two iconic New England brands are collaborating to celebrate the arrival of fall.
Dunkin’ and L.L.Bean have launched a new partnership that includes limited-edition products, giveaways, experiences and free coffee throughout the first week of fall, culminating on National Coffee Day.
The collaboration between the coffee chain and the apparel retailer begins on Sept. 22, the first day of fall, when customers can receive a limited-edition Dunkin’ x L.L.Bean Birdseye Sweater Cup Sleeve available with any hot or iced coffee order, while supplies last.
The partnership continues at the L.L.Bean Seaport store in Boston on Sept. 27 from 10 a.m. to 1 p.m. Shoppers can snap photos in front of a donut wall, enjoy custom donuts and sip complimentary Dunkin’ coffee and Refreshers, while supplies last. Customers will also have an early opportunity to shop the product collaboration ahead of its National Coffee Day debut.
The week culminates on National Coffee Day, Sept. 29, with free coffee from Dunkin’ and L.L.Bean, the national launch of the L.L.Bean x Dunkin’ product collaboration and the release of a second limited-edition coffee accessory, the L.L.Bean Coffee Tote. Dunkin’ Rewards members can enjoy a free medium hot or iced coffee, with any purchase through the Dunkin’ app on National Coffee Day. Dunkin’ fans can also purchase a limited-edition L.L.Bean Coffee Tote on DunkinRunsonMerch.com at 10 a.m. ET and at select Dunkin’ locations in Maine, while supplies last.
Available beginning Tuesday, Sept. 29 at 10 a.m. ET, the first-ever L.L.Bean x Dunkin’ collaboration will launch online, featuring a Birdseye Sweater and a reimagined Boat and Tote.
“L.L.Bean and Dunkin’ are iconic brands that have called New England home for decades,” said Nick Wilkoff, chief marketing officer at L.L.Bean. “We wanted to create something that feels familiar and fun, bringing a touch of Dunkin’ to two L.L.Bean favorites that have been a part of people’s fall traditions for generations.”
Additionally, Dunkin’ and L.L.Bean are hitting the road together with the Dunkin’ x L.L.Bean Bootmobile Tour. Traveling from Maine to Boston, L.L.Bean’s Bootmobile will be outfitted in a Birdseye Sweater-inspired design celebrating the collaboration. From Sept. 21 through Sept. 29, the Bootmobile will make stops at select Dunkin’ stores, where guests can snap photos with the Bootmobile and have the chance to receive Dunkin’ gift cards to enjoy their fall favorites.
[READ MORE: First Look: L.L.Bean unveils rebooted flagship in Maine]
“We love collaborations that feel authentic to the way people actually live,” said Jill Nelson, chief marketing officer at Dunkin’. “From morning coffee runs to weekends outside, Dunkin’ and L.L.Bean have been part of many of the same routines and traditions for decades. Bringing them together just felt right.”
Founded in 1950, Dunkin’ is the largest coffee and donuts brand in the United States, with more than 14,200 restaurants in nearly 40 global markets.
Founded in 1912 by Leon Leonwood Bean, L.L.Bean operates over 70 stores in 20 states across the United States, along with 18 stores in Japan and 16 stores in Canada, in partnership with Jaytex Group.
