DoorDash targets Gen Z with new partnership
Just in time for Valentine’s Day, DoorDash is offering on-demand delivery of Minted greeting cards.
DoorDash is launching its partnership with Minted, an online design marketplace for independent artists, by offering a Valentine’s Day collection. This collection will be followed shortly by a broader assortment of cards for everyday occasions.
Using Minted’s crowdsourcing technology, consumers vote for the designs they want to see sold, with the winning designs manufactured by Minted. Since launching in 2007, the company has expanded to serve consumers in categories including wall art, textiles, digital content, home decor and home furnishings. Minted also builds traditional retail distribution for its independent artist community, partnering with major retailers and consumer products brands.
According to data from Minted, its platform appeals to younger consumers than the traditional greeting cards industry. A majority of Minted customers are between 19 and 38 years old; while the majority of greeting cards purchasers, industry-wide, are between 35 and 60 years old, according to the Greeting Cards Association.
In addition to DoorDash, Minted retail partners include Target, West Elm, Pottery Barn Kids, Pottery Barn Teen, Williams-Sonoma and Barnes & Noble.
"Millennials and Gen Z consumers seek the right balance in the products they buy: where convenience meets quality," said Minted co-founder and CEO Melissa Kim. "At the same time, younger consumers increasingly value authenticity and purchases that align with their values. By partnering with DoorDash, Minted makes it possible for consumers to purchase artisanal products that express their individuality — and support the livelihoods of independent artists — with the immediacy and convenience of on-demand delivery."
DoorDash continues expanding beyond food service delivery
DoorDash, which began operations in 2013 as an online delivery platform for restaurant and food service retailers, now has more than 100,000 non-restaurant stores across its Marketplace and Drive platforms, as well as nearly 2 million products from clothing and makeup to household essentials.
The online delivery platform, which onboarded consumer electronics giant Best Buy as a retail partner in November 2023, recently added several other new retail partners to its marketplace. These include Camping World, Golf Galaxy, JD Sports, Finish Line and The Vitamin Shoppe.
Founded in 2013 and headquartered in San Francisco, DoorDash provides on-demand delivery services in 25 countries across the globe.