DoorDash is launching this service as flower retailing is generally becoming a more popular digital commerce niche. In September 2021, David’s Bridal introduced an omnichannel floral shopping experience in collaboration with The Bouqs Company Weddings.
In time for the June 2021 wedding season (and as mentioned above), Albertsons Cos. began offering what it calls an environmentally-friendly online option for purchasing fresh, hand-cut wedding flowers. Albertsons’ online flower portal allows customers to choose between several flower types and colors from various themed collections.
Tech-focused e-tailer Newegg also recently launched a new online floral storefront. The company is offering a large assortment of fresh flowers for under $50 and a number of products offering free delivery. Newegg says it will apply its efficiency of scale and ability to leverage preferred shipping rates to provide floral customers maximum value.
Newegg began testing online flower delivery earlier in 2021, which enabled it to validate market demand and fine-tune how it promotes floral products to customers. The company is partnering directly with farms in the U.S. and South America, which it says allows it to source the freshest flowers and plants to ship directly to customers overnight, while keeping costs down for shoppers.