Dollar General launches omnichannel back-to-school promotion
Dollar General is offering a variety of ways to save money on back-to-school items, across channels.
The discount retailer, which was included as a top back-to-school retailer in a recent JLL parent survey, says it will serve as a “one-stop-shop” for school essentials with special deals and savings on an “expansive selection” of back-to-school items. Specific offerings of the promotion include:
- Through Friday, Sep. 6, 2024, Dollar General is offering a 30% discount on school supplies for verified teachers. Teachers can register and complete the registration process on the retailer’s Teacher’s Central portal.
- A single redemption coupon offering of $2 off any qualifying school supplies purchase of $10 or more during select dates in August.
- Other special back-to-school offers are available through DG digital coupons online and in the retailer’s consumer app, where customers may load coupons and rewards and redeem them at checkout.
- Beyond weekly savings ads, customers can utilize in-store scanning through the consumer app to gain access to pricing information and surface available coupons and deals.
Highlights of back-to-school discounts include:
- $1 and less school supplies such as notebooks, pencils, glue sticks and folders, as well as coloring packs for $3 and under.
- Value-priced backpacks for $5 each
- Trending back-to-school products like decorative “first day of school” signs, clog sandals, and charms.
- National brands such as Crayola, Bic and Elmer’s, as well as exclusive Dollar General private labels like iMagine and Office Hub, with a 100% satisfaction guarantee.
Highlights of back-to-school discounts include:
- $1 and less school supplies such as notebooks, pencils, glue sticks and folders, as well as coloring packs for $3 and under.
- Value-priced backpacks for $5 each
- Trending back-to-school products like decorative “first day of school” signs, clog sandals, and charms.
- National brands such as Crayola, Bic and Elmer’s, as well as exclusive Dollar General private labels like iMagine and Office Hub, with a 100% satisfaction guarantee.
"Back-to-school shopping can be stressful for many consumers, especially in this challenging economy," said Shareeka Meadows, VP, division merchandise manager, stationery and apparel at Dollar General. "More than ever, our customers are looking for affordability to help them stay within budget, and convenience to save them time. We are pleased to offer great everyday values, including more than 100 school supply products priced at $1 or less, plus DG digital coupons."
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As of May 3, 2024, Goodlettsville, Tenn.-based operated 20,149 Dollar General, DG Market, DGX and PopShelf stores across the United States and Mi Súper Dollar General stores in Mexico.
