Direct-to-consumer dog brand Bark migrates to new subscription platform
Bark Inc. is unifying its subscription business onto a single, scalable technology stack.
The global omnichannel dog brand has migrated its subscriber base, representing 13 million direct-to-consumer orders in fiscal year 2025, to the Ordergroove enterprise subscription platform. Bark is also deploying Shopify as its e-commerce engine.
As a result, Bark’s subscription customer experience and recurring revenue are now unified on a single platform. The brand hopes to reduce cost and complexity while enabling new, innovative subscriber experiences across its BarkBox, Super Chewer and Bark Bright offerings.
Previously, Bark managed two separate subscription platforms, which required the company to dedicate significant engineering resources and increase technical debt while limiting its ability to build on key growth initiatives such as bundles, memberships, prepaid programs and enhanced promotional capabilities.
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“At Bark, our mission is to make dogs, and their people, happy," said Meghan Knoll, chief experiences officer at Bark. "Working with Ordergroove and Shopify strengthens the technology that powers our business and gives us the flexibility to deliver more personalized, seamless subscriber experiences. With this new foundation, we’re better positioned to innovate, scale efficiently, and deepen the connection between dogs and their humans — all while driving sustainable growth."
Bark now supports every aspect of its recurring revenue model, such as flexible delivery models like subscribe & save and curated memberships and bundles, with Ordergroove. In addition, the brand can now test and launch advanced promotions, personalize upsells and cross-sells, and optimize SKU performance to help maximize customer lifetime value.
"Bark is a standout example of what’s possible when brands invest in deep, lasting relationships with their customers," said Greg Alvo, CEO of Ordergroove. “We understand how special the relationship is between dog parents and their dogs, and we’re excited to help Bark strengthen that connection through flexible and engaging subscriber experiences. This partnership exemplifies how Ordergroove and Shopify empower brands to scale, optimize customer retention, and unlock new growth opportunities."
The company also leverages Ordergroove technology to curate boxes from a single SKU catalog, driving product discovery while simplifying operations. Digitally native, direct-to-consumer razor delivery subscription service Dollar Shave Club has also migrated its subscription technology to the Ordergroove subscription management platform, in partnership with Shopify Plus.
"Bark’s migration to Shopify demonstrates the power of our Shopify platform in supporting complex subscription models and high-volume operations for leading brands," said Josh Rice, VP of commercial at Shopify. "This partnership with Ordergroove showcases how Shopify enables brands to consolidate their tech stack, reduce operational complexity, and unlock new growth opportunities while delivering exceptional customer experiences."
