Digital tool retailer Contorion supports growth with Oracle Retail
A digital specialty retailer for professional tools and workshop supplies is laying the foundation for expansion in Europe.
Contorion, which is based in Germany and also serves customers across Austria, France, Netherlands, and Italy, offers a range of more than 500,000 products to a customer base consisting primarily to professionals in small- and medium-sized businesses.
The company operates through an online platform and offers a seamless procurement process to its customers. However, Contorion faced challenges with its existing siloed operations that had each department utilizing separate systems, leading to difficulties in managing information cohesively.
As Contorion scales its operations for further growth across Europe, it identified the need for a more integrated and efficient enterprise system that would eliminate these silos. To help upgrade enterprise operations, Contorion is partnering with Retail Consult to implement several Oracle Retail Cloud solutions,.
These include Oracle Retail Merchandising Foundation Cloud Service (RMFCS) to manage day-to-day retail merchandising activities, as well as Oracle Fusion Cloud ERP to support financial business processes.
”With 90% of the business requirements already fulfilled by the standard features, we chose Oracle’s modern retail platform to streamline our processes and add efficiency through industry best practices to our business model,” said Malte Schiebelmann, senior VP of product & technology at Contorion.
The new technology is centralizing Contorion’s operations within a single, integrated platform, providing a consolidated source for all departments, eliminating discrepancies, and improving overall data accuracy.
Now that Contorion is in the last stages of the implementation process, it hopes to optimize processes and have better data and more correct numbers that results in its business processes running twice as reliably as before.
"Offering a wide range of products and buying in bulk to give customers more affordable prices takes an extraordinary amount of back-end management to ensure inventory is in the right places, in the right quantities to protect margins while serving the need of buyers," said Alex Alt, executive VP and GM of Oracle Retail and Hospitality. "With Oracle merchandising, Contorion will have the proven AI-driven platform to help meet these objectives with the flexibility to grow with the needs of its business."
