Diane von Furstenberg optimizes omnichannel operations

A luxury fashion brand is streamlining order management and customer service with iPhones.

Diane von Furstenberg (DVF) will implement the NewStore omnichannel platform in its retail stores globally later in 2020. The platform will complement its existing Salesforce Commerce Cloud-based e-commerce business.

Specifically, DVF intends to streamline systems and processes for store associates, turning manual workflows into omnichannel services which can be executed on an iPhone. At the same time, the company will optimize inventory management and store fulfillment, lifting the responsibility from store associates with automation.

DVF will implement all NewStore Omnichannel Platform solutions, including applications for endless aisle, clienteling, store fulfillment, inventory management, mobile checkout, and omnichannel insights.

"Enhancing DVF's point of service system is a significant priority for the future of our business, and after extensive due diligence it became clear that NewStore was the premium choice for our brand," said Sandra Campos, CEO, Diane von Furstenberg. "Their ability to offer innovative solutions across omnichannel, inventory management and data capture allow for a faster, more customer-centric experience. We are pleased to roll out this system across DVF's global store footprint."

Vertical snowboarding products retailer Burton Snowboards also recently decided to deploy the NewStore omnichannel platform across its 70-store global footprint to streamline front- and back-end operations using iPhones. Burton intends to achieve benefits such as streamlined checkout, personalized experiences on the store floor, and efficient management of order routing on the back end, all while using the same iPhone app.

DVF has a global distribution network in over 100 countries and with over 450 points of sale, including 86 corporate-owned and partnered stores throughout North and South America, Europe, the Middle East, and Asia Pacific.