De Beers shines light on mobile customer engagement

A global jewelry retailer wants its in-store experience to be as flawlessly personalized as possible.

De Beers Jewelers is adopting Oracle XStore technology to ensure associates engage customers on each step of the in-store purchase journey. The company operates 33 stores across 15 different countries, equipped with proprietary De Beers “Iris” technology that allows customers to see the unique characteristics of their diamond with expert guidance. 

In collaboration with Oracle Retail Consulting Services, De Beers Jewelers will build on the personalization offered by Iris by implementing Oracle Retail Xstore Point of Service (POS) and Oracle Retail Xstore Office Cloud Service. Leveraging the mobile customer service and checkout capabilities of the POS solution, De Beers will empower associates to engage customers one-to-one throughout their in-store purchase journey.

In addition, De Beers will deploy Oracle Retail Xstore Office Cloud Service to centralize all back-office elements of store operations, eliminating the need for additional data center investment. The retailer hopes shifting back-office operations to the cloud will enable faster implementation timelines and create a more responsive business model attuned to shifts in consumer preferences. Oracle Retail POS and Xstore are architected for global expansion, providing country-pack accelerators that help expedite international rollouts.  
 
“Diamonds are works of art in their own rights with incredible colors, tints, and nuances. The more you know, the more you can discover. Our brand ambassadors guide customers to find the perfect jewelry for their unique tastes,” said Francois Delage, CEO, De Beers Jewelers. “Selecting Oracle’s mobile technology will enable our brand ambassadors to ensure a seamless in-store experience from the discovery phase to purchase, in the optimal setting.”