Dave & Buster’s brings the fun to the metaverse
Dave & Buster’s Entertainment Inc. is offering an interactive customer experience on a popular immersive gaming platform.
The entertainment/restaurant chain is opening “Dave & Buster's World” on the Roblox gaming platform. This metaverse environment enables visitors to play a variety of multi-user games, as well as unlock hidden “secret experiences.”
Dave & Buster's World includes virtual versions of all the attractions from a brick-and-mortar Dave & Buster's restaurant. Users can purchase power drinks for greater speed, strength, and skill in arcade games, while The Winner's Circle, Dave & Buster's prize shop, has been recreated in the metaverse.
Metaverse customers can also trade in their tickets for in-game customizations like trails and descriptors, or purchase premium add-ons that enable them to personalize their experience through features such as outfits, pets and accessories. Dave & Buster's worked with agency partner Camelot Strategic Marketing & Media and Roblox developer Melon in creating its metaverse experience.
[Read more: Dave & Buster’s streamlines transactions with in-store kiosks]
"Dave & Buster's is the pioneer in midway and arcade games,” said Chris Morris, CEO at Dave & Buster's, “That creativity and innovative spirit continues to drive us to explore new ways to expand our leadership in interactive experiences for our customers. I am excited for Dave & Buster's to enter this rapidly growing digital space with Dave & Buster's World."
"Dave and Buster's has been a great partner, because they gave us the freedom to embrace the creativity of the Roblox platform,” said Melon CEO Josh Neuman. “With their vision, we've been able to bring some of gaming's favorite iintellectual properties to the metaverse in larger-than-real-life ways."
"It was important to us that Dave & Buster's World fully capture the fun and interactive energy of a physical location", said Pete Thornfield, VP of M\marketing at Dave & Buster's. "We understand the power of multiplayer experiences, and we are proud to invest in technology and partnerships that deepen digital connections with our guests and complement the real-world experience that we are famous for.”
Featuring millions of daily global users and a high degree of popularity among Gen Z consumers, Robox has proven a popular metaverse platform for a wide variety of retailers. These include fellow food service retailer Chipotle, which has run virtual promotions on the platform such as its “Boorito” Halloween event, a “Chipotle Burrito Builder” virtual experience, and an interactive game it offered to promote its decision to accept digital currency.
Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster's Entertainment Inc., is the owner and operator of 203 venues in North America under two distinct brands: Dave & Buster's and Main Event. The company has 151 Dave & Buster's-branded stores in 41 states, Puerto Rico, and Canada.