CSA Exclusive: 1-800-Flowers.com launches corporate gifting service
1-800-Flowers.com is building on its recent purchase of an intelligent gifting platform.
The specialty gift retailer, which acquired SmartGift, a solution that enables brands and organizations to purchase presents for business partners, in May 2023, is rolling out an offering for corporate customers called SmartGift for Business. In an exclusive email to Chain Store Age, 1-800-Flowers.com announced it is making the service available as of Thursday, Oct. 12, 2023.
Through the SmartGift for Business platform, businesses and brands can manage corporate gifting programs, automate sends, create a recipient feedback loop, and measure results with a customized and real-time analytics dashboard.
Available for 1-800-Flowers.com business customers nationwide, the SmartGift for Business platform includes features such as:
Gift link: Organizations can share gifts with any number of people simultaneously with integrations on platforms such as Slack, Microsoft Teams, Google Meets, Zoom, Google Calendar, Gmail, Outlook, Webex and LinkedIn. Gift Link includes a selection of products for various occasions, with the ability to update as needed.
Customization: Users can tailor messages to each recipient and prepare gifting campaigns in advance.
Personalization: Options for personalization include personalized messages, names, or logos on a variety of gifts.
Automation: SmartGift for Business can be connected to CRM or human resources platforms to create instructions such as sending a gift to every employee on their work anniversary or to clients on their birthdays. The intelligent platform then takes care of all the sending and tracking via automated emails or SMS.
Gifting collections: Employees and customers can select their preferred item from a variety of curated gift options, including preselected personalized items based on recipient demographics, known interests, and other personal attributes.
Delivery preferences: Recipients can choose the location to receive their gift.
In addition to products from the 1-800-Flowers.com brand portfolio, SmartGift for Business offers a selection of electronics, jewelry, watches and other gifts from a marketplace of independent creators.
Other recent 1-800-Flowers.com acquisitions include the January 2023 addition of the Things Remembered brand. In 2022 the specialty retailer purchased Alice’s Table, a provider of digital and curated live-streaming floral, culinary, and other experiences to public event attendees, as well as to private and corporate clients.
“Businesses are built on relationships, and creating meaningful connections with employees, clients, and partners has become critical to business success. One of the best tools to bolster these important connections is a comprehensive gifting strategy that recognizes, rewards, and engages key audiences,” said Eric Gehnrich, senior VP enterprise sales and partnerships, 1-800-Flowers.com Inc., in an emailed statement “Whether it’s sending gifts on important holidays, anniversaries, milestones, and other special occasions, a smart gifting strategy backed by an innovative technological platform, can improve morale, strengthens relationships, and increase sales.”
The 1-800-Flowers.com Inc. platform features brands including 1-800-Flowers.com, 1-800-Baksets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, Moose Munch, The Popcorn Factory, Wolferman’s Bakery and Simply Chocolate.