1-800-Flowers.com acquires corporate gifting platform
1-800-Flowers.com is expanding its corporate and consumer gifting capabilities.
The specialty gift retailer has acquired SmartGift, an intelligent gifting platform that enables brands and corporations to purchase presents for business partners. Specifically, the solution offers a single portal that enables users to send, track and manage their corporate gifts and recognition campaigns.
The acquisition will add the functionality of SmartGift’s intelligent gifting platform to 1-800-Flowers.com’s family of brands focused on providing gifts.
"Personal and professional relationships are fortified through meaningful gestures," said 1-800 Flowers.com CEO Chris McCann. "With the addition of SmartGift, Inc. to the 1-800-Flowers.com portfolio, we are continuing to expand and innovate our gifting capabilities, offering more ways to build meaningful relationships, celebrate important milestones, and create even more business impact, all through the power of gifting."
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SmartGift supports an array of gifting experiences across retail, entertainment and corporate, and also features a rewards platform. The portal also manages data across all customer touchpoints, enabling companies to control, execute and measure the impact of all engagement efforts and improve their strategic planning.
Bernd Strenitz, the founder and CEO of SmartGift, will join 1-800 Flowers as VP, SmartGift.
“I am delighted that SmartGift, Inc. is now part of the 1-800-Flowers.com Inc. family of brands,” said Strenitz. “The teams at 1-800-Flowers.com Inc. and SmartGift, Inc. have been co-developing through a close and strong partnership for some time. There is much opportunity ahead to further simplify the gifting journey through the deployment of emerging technologies that enable the seamless selection and sending of the right gifts."
SmartGift is the newest partner on a growing list of 1-800-Flowers.com’s recent acquisitions, which include the January 2023 addition of the Things Remembered brand. In 2022 the specialty retailer purchased Alice’s Table, a provider of fully digital and curated live-streaming floral, culinary, and other experiences to public event attendees, as well as to private and corporate clients across the country.
Besides focusing on interactive events, Alice’s Table enables 1-800-Flowers to further embrace entrepreneurial concepts that help deepen relationships with customers and create a real sense of community.