Crunch Fitness to debut upgraded premium gym concept
Crunch Fitness is “reimagining” one of its gym concepts.
The gym chain has made upgrades to Crunch Select, its premium franchise concept, which it says now features boutique-inspired studios and enhanced recovery experiences, along with “top-tier amenities and refined finishes.”
Crunch Select introduces controlled studio programming, advanced class booking and refined hospitality standards, according to Crunch. Members will have access to more than 60 hours of group fitness classes each week, featuring digital-first programming across HIIT, heated yoga, mat Pilates, strength, cardio and more.
[READ MORE: Crunch Fitness launches Reform Pilates studio concept]
"As fitness continues to evolve, consumers are seeking experiences that conveniently combine specialized programming, recovery, and premium amenities in one place," said Chequan Lewis, CEO of Crunch Fitness, who spoke to Chain Store Age earlier this year about the company’s strategy. "Crunch Select brings together the best of what the fitness world has to offer – an elevated, high-end fitness environment, while maintaining the energy, group fitness community, and 'No Limits' approach that have made Crunch unique for more than 35 years."
The first reimagined Crunch Select location will open in Long Beach, N.Y., on Long Island, later this year, with plans for expansion nationwide. Earlier this year, Crunch said it aimed to open approximately 100 new locations this year, both internationally and domestically.
"Our members continue to show us how their fitness needs are evolving, and Crunch Select is a direct reflection of that," said John Tate, executive VP of experience at Crunch Fitness. "By introducing elevated studio experiences, best-in-class equipment, premium recovery offerings, and enhanced hospitality touches, we're delivering an even more dynamic member experience that continues to redefine value in fitness. It's another example of how Crunch continues to raise the bar for what members can expect from their gym while maintaining the accessibility and inclusivity that define our brand."
Headquartered in New York City, Crunch serves 4 million members with over 585 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico and India.
