Crocs kicks unauthorized ads off its site
A specialty footwear brand is automatically blocking injected ads from its e-commerce site with artificial intelligence (AI) technology.
Crocs Inc. is implementing the Namogoo Customer Journey Hijacking Prevention solution in an effort to boost revenues and conversion rates. Namogoo's consumer-side technology uses machine learning to identify and block unauthorized ads injected into web sessions that divert customers to competitors' sites.
Designed to look like native ads, Namogoo estimates these ads can drive conversions downward between 1.5% to 5% by distracting online shoppers. After implementing the solution, Crocs reported a significant increase in overall conversion rates and recovered hundreds of thousands of dollars during the initial free trial period.
Crocs has been prioritizing a digital-led route to market as a key pillar for global growth since before the outbreak of COVID-19. Customers have swiftly shifted their shopping patterns online in the wake of the pandemic, with digital representing 56% of Crocs’ total Q2 2020 revenue, as compared to 32.6% during a more normalized Q2 2019.
"Creating amazing, authentic digital experiences with customer trust and loyalty is our priority," said Dan Marques, VP global digital marketing & growth of Crocs. "Making sure those experiences translate into revenue is crucial for our business and Namogoo's solution helped us solve a costly challenge. We are thrilled to continue offering distraction-free online journeys to our customers."
"Given the current eCommerce climate and competition, we are proud to be delivering substantial results to such outstanding customers as Crocs," said Chemi Katz, Namogoo's co-founder and CEO, Namogoo. "We are proud to be able to add such a well-respected and innovative company to our growing list of customers that have been able to recover substantial revenue that would have otherwise been lost. We are honored to work with Crocs to improve their business metrics and enhance their customer journeys."