Crocs automates image management

A specialty footwear brand is streamlining the delivery of visuals on its e-commerce site.

Crocs is deploying the Cloudinary Media Experience Platform to automate its entire image management lifecycle, with the goal of providing a more engaging, visual-first customer experience. With COVID-19 store lockdowns and restrictions limiting its ability to reach customers in stores, the company seeks to ensure its visuals are delivered fast and flawlessly, no matter where or how customers were engaging.

Leveraging the Cloudinary platform, Crocs can eliminate the time- and resource-intensive process of manually creating different variants of every image for all possible browsers, devices, channels and campaigns. Crocs is applying the solution’s intelligent image transformation capabilities to automatically crop, resize, transcode, filter, and optimize images for any use case in near-real-time.

The company has been increasingly adjusting its customer experience to meet the needs of omnichannel shoppers since the outbreak of COVID-19 in March. Examples include partnering with SAP to ensure its SAP ERP system could effectively manage and track all sales so it could continue to satisfy customers while delivering a seamless experience, and deploying the Loop Commerce GiftNow gift experience management platform that manages all facets of digital gift purchases.

“Crocs has strategically prioritized a digital-led route to market as a key pillar for global growth. Part of that means creating positive online experiences that keep consumers engaged throughout their journey, from the homepage to checkout,” said Michelle Connors, e-commerce product operations manager, Crocs. “Cloudinary’s image management solution will allow our development teams to create an efficient, consistent brand experience with media assets that are transformed, optimized, and delivered at the right place and the right time. We look forward to incorporating a new level of automation while continuing to deliver the experience that consumers expect from Crocs.”