Consumers to continue COVID-19 shopping habits post-pandemic

From trying a new shopping method to shopping at a different retailer, consumers have been shopping differently in response to COVID-19, and many plan to continue even after the pandemic.

Most consumers (73%) report trying a new shopping behavior — ranging from a new shopping method to a new brand — since the U.S. outbreak of COVID-19 in March, according to a survey from non-profit business mentoring association Score. What’s more, a majority of consumers who have tried a new shopping behavior plan to stay with it beyond the duration of the pandemic. 

The survey found that 34% of consumers have used a new shopping method and 77% intend to continue. Also, 33% have tried a different brand and 79% intend to continue; and 29% have used a different retailer/store/website and 75% intend to continue.

In related findings, 26% of consumers have used a private label/store brand and 83% intend to continue. And 22% have tried a new digital shopping method and 81% intend to continue.

The score data also indicates online sales are growing in most retail verticals:

•    Online purchases for skincare & makeup are expected to grow by 97%.
•    Accessories are expected to grow by 96%.
•    Household supplies are expected to grow by 81%.
•    Snacks are expected to grow by 78%.
•    Jewelry is expected to grow by 57%.
•    Furnishing and appliances are expected to grow by 54%.
•    Groceries are expected to grow by 48%.
•    Apparel is expected to grow by 48%.
•    Fitness and wellness products are expected to grow by 46%.