J.Crew Group is adding a veteran marketer to its C-suite.
The apparel and accessories retailer said that Julia Collier has been named chief marketing officer for the J.Crew brand, effective Jan. 6, 2025. Collier will lead J.Crew's marketing team, overseeing brand marketing and brand creative. She will report directly to Libby Wadle, J.Crew Group's CEO.
Collier has nearly 20 years of fashion, brand and marketing agency industry experience. Most recently, she was senior VP of marketing at Skims, the shapewear and underwear brand co-founded by Kim Kardashian. While at Skims, which she joined prior to the brand’s launch in 2019, she built and scaled a 40-person marketing team. She also spearheaded high-profile brand partnerships with the NBA, WNBA and Team USA as well as collaborations with luxury brands like Fendi, Swarovski, and, most recently, Dolce & Gabbana.
Prior to Skims Collier served as senior director of brand marketing and creative at luxury women's apparel brand A.L.C, where she led all strategic and creative initiatives related to branding, marketing and communications. Previously, she served as director of creative production at Wednesday Agency for four years.
"In Julia, we have found a distinguished marketing leader who brings an ideal combination of brand building expertise, fashion industry knowledge, and passion for culturally-relevant marketing strategies that will drive even greater engagement,” said Wadle. “Her versatile background, proven leadership capabilities, and forward-thinking approach will be a valuable addition to our team as we continue to build on our momentum."
As of November 2024, J. Crew Group operates 112 J.Crew stores, 154 Madewell stores, and over 300 J.Crew Factory stores nationwide.