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BDO USA survey details retailers’ holiday marketing spend
Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.
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A Christmas miracle on Black Friday
New York -- The retail industry experienced a weekend that was a roaring success in terms of customer traffic, sales and another key metric that was overlooked: No one died! At least not in the gruesome fashion of a few years ago when a Walmart employee was trampled by an unruly mob as he opened the doors at a Long Island, NY, store on Black Friday. There was an incident this year involving an older man who collapsed at a Target store in West Virginia and later died at a hospital, but it was determined he had a pre-existing heart condition.