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Wal-Mart in partnership with Facebook
Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.
The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.
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Walmart makes Facebook marketing move
BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.
Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.