Walmart

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”

NEW YORK — Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

Petaluma, Calif. -- Walmart stores equipped with smart irrigation controllers from HydroPoint Data Systems have reduced outdoor irrigation water use an average of 39% per location since the systems were deployed in 2008, the companies announced.

HydroPoint supplied 631 of its WeatherTrak controllers to select Walmart stores. The systems, which are designed to eliminate landscape water waste, harmful run-off and costly hardscape damage, were added during new store construction and as retrofit projects.

The world’s largest retailer is taking steps to display its home improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy-man narrator explains, “All the tools are available at Walmart to get you going."

New York -- Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

Walmart’s view of the shopper is a whole lot clearer now that the company has resumed sharing point-of-sale data with the likes of Nielsen, SymphonyIRI Group and NPD. No wonder chief merchant Duncan Mac Naughton and consumer insights head Cindy Davis expect good things to happen.

By Matthew Talbot, [email protected]

SALT LAKE CITY — Walmart and Sam's Club is offering customers and members the opportunity support the Children's Miracle Network. Now through June 15, Walmart customers and Sam's Club members can make a donation of any amount at the retailers' registers to support the Children's Miracle Network Hospital in their community.