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Walmart throws weight into home improvement
The world’s largest retailer is taking steps to display its home improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.
The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy-man narrator explains, “All the tools are available at Walmart to get you going."
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Harris survey ranks Kohl’s, Nordstrom, Target and Walgreens highest in their categories
New York -- Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.