-
Why “Just for u” Might be Just What Loyalty Cards Need
By Jundong Song, [email protected]
In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.
It’s a key move in loyalty card programs that all retailers should be watching.