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New price/assortment ads hitting at ideal time
The timing of Walmart’s new ad campaign couldn’t be better with Easter a week away, and a considerable amount of sales volume associated with that holiday still in play. Walmart should be able to get its share of that spending as the heavy rotation of ads reminds shoppers of its everyday low prices on the broadest assortment in the land and an easy price match guarantee.
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Wal-Mart to pay $440K in ethnic harassment suit
New York City -- Wal-Mart Stores has agreed to pay $440,000 to settle a federal harassment lawsuit by 10 employees who say they endured ethnic slurs and derogatory remarks on a daily basis while working at a Sam's Club store in Fresno, Calif. The EEOC announced the settlement Thursday.
Nine of the lawsuit plaintiffs were of Mexican descent and one was married to a Mexican. The alleged harasser was a Mexican-American co-worker.
