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ECRM: Retail circular advertising trends, August 2013
ECRM compared retail circular advertising in August 2012 versus August 2013 and noted trends occurring across top retail chains. A home improvement promotional arms race between Home Depot and Lowe’s appears to be taking place: Lowe’s saw year-over-year increases of 100%, 75% and 184.4% across circular page count, ad block per page count and ad block per circular count, respectively. Despite these large gains, Lowe’s still appears to be playing catch-up to Home Depot, which continued to run more ad blocks per page and per circular than Lowe’s.
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Top-level changes at Giant-Landover
CARLISLE, Pa. — Giant Food of Landover, Md., division president Anthony Hucker has resigned his position. His last day will be Sept. 13, according to parent company Ahold USA.
Ahold USA said Hucker was leaving to pursue another opportunity. Ahold USA EVP operations Bhavdeep Singh will oversee the Giant-Landover division on an interim basis until a permanent replacement is named.
Hucker was appointed president of Giant-Landover on Sept. 13, 2011, having previously worked at Walmart.
