Walmart

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.

By Ellis Verdi, president of the NYC advertising agency DeVito/Verdi

Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

Jerry Murray, the Walmart finance VP who called the chain's early February sales "a total disaster" in an email made public by Bloomberg, has left the company, effective April 5, according to a Reuters report.

Wal-Mart Stores has confirmed the report, telling Reuters that it was Murray's decision to leave and that his last day at Wal-Mart was Friday.

New York -- A Wednesday report by Reuters said that Jerry Murray, the Wal-Mart finance VP who called the chain's early February sales "a total disaster" in an email made public by Bloomberg, has left the company, effective April 5.

Wal-Mart Stores has confirmed the report, telling Reuters that it was Murray's decision to leave and that his last day at Wal-Mart was Friday.

BENTONVILLE, Ark. — Walmart has announced a $1.6 million donation to the Institute for Sustainable Communities (ISC), a U.S. based NGO, to establish the Environmental Health and Safety (EHS) Academy in Bangladesh. Sida, the Swedish International Development Cooperation Agency, is also a partner in providing support for the new Academy.

Scottsdale, Ariz. -- JDA Software Group announced that Bob Evans Farms will deploy a JDA workforce management solution (formerly RedPrairie WFM) in approximately 565 Bob Evans restaurants.

Bob Evans selected JDA to help improve forecasting and scheduling of labor, drive proper placement of staff throughout the course of the day and provide exceptional service to every customer.

Bentonville, Ark. -- Wal-Mart said it will open two additional college campus locations, nearly two years after make its university debut at the University of Arkansas at Fayetteville.

According to a Monday report by the Wall Street Journal, which cited Inside Higher Ed, the retailer will open a 5,000-sq.-ft. store at Arizona State University in Phoenix next month, and will open in Atlanta on the Georgia Tech campus later this year.

Walmart’s chief merchant and chief marketing officers are headliners at an upcoming conference organized by the Center for Retailing Excellence within the University of Arkansas’ Sam M. Walton College of business.

A March 2013 study by Kantar Retail indicates that Walmart Canada and Target Canada are very competitively positioned from a basket price perspective.

Boston -- Walmart Canada and Target Canada are very competitively positioned from a basket price perspective, according to a recent report by Kantar Retail.  

Based on the study’s results, Kantar Retail believes that Target’s “Pay Less” consumables prices will stack up well against its Canadian competition and that the retailer will prove to be a formidable challenge to Walmart Canada’s price position in the market.