-
Shopper marketing leaders join Hall of Fame
Julie Eddleman, Erik Keptner and Andy Murray are the newest inductees into the Path to Purchase Institute’s Hall of Fame which recognizes industry leaders for their contributions to the field of shopper marketing.
Eddleman, marketing director of North American brands at Procter & Gamble, Keptner, EVP of marketing at Ahold, and Murrary, SVP of creative at Walmart were recognized at a gala event held in conjunction with the Institute’s annual Shopper Marketing Summit in Chicago.
-
Balance Innovations appoints EVP, tech innovation
Balance Innovations has appointed Al Ruth as EVP of technology innovation.
Ruth is a veteran of the retail technology industry with 17 years of experience managing data warehouse database solutions and customer support for top-tier retail accounts. In this role, Ruth will be responsible for providing technical perspective in sales efforts, working with the account management team and driving key innovation efforts.