-
Lessons retailers learned this Black Friday
Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.
Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.
-
Black Friday weekend goes digital
Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.
According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.
