Walmart

Former Target CMO Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.

The Wall Street Journal reported that Stephen Quinn will retire as executive VP and CMO in January after spending nearly a decade at the Walmart. Francis, who spent 27 years with Target, is expected to join Walmart to initiate a broad marketing revamp and work closely with Quinn’s successor, The Journal said, citing a person it said was familiar with the situation.

In October, Walgreens announced plans to acquire Rite Aid in a deal that had been widely anticipated. The deal is most certainly going to reshape the retail market by creating a drug store giant with nearly 13,000 stores in the United States; as well, it foretells of the significant changes occurring in the healthcare market.

Looking back on the 2015 edition of Cyber Week, we can reminisce on big traffic, big sales … and big fails?

Several high-profile site outages hit major retailers during a period of historically heavy online shopping. While nobody would call these positive events, they do offer retailers a few valuable lessons about the need to stay one step ahead of digital customer demand.

Not Too Big to Fail

For many years, Black Friday sales promotions have defined the retail environment during the long Thanksgiving weekend. Despite evidence that Black Friday has lost some of its luster, it remains a very large shopping event and is actively contested by major retailers.

Indeed, according to the NRF, close to 102 million consumers shopped in brick-and-mortar stores over the Black Friday holiday weekend.

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

American Express Serve announced this week that it and Rite Aid and Dollar General had joined forces to allow American Express Serve account holders to add money to their cards at the retailers’ locations around the country.

American Express Serve announced this week that it and Rite Aid and Dollar General had joined forces to allow American Express Serve account holders to add money to their cards at the retailers’ locations around the country. The two companies join CVS/pharmacy, Family Dollar, Family Dollar, Walmart and 7-Eleven as places where customers can do a Free Cash Reload of their cards.

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

Amazon, Walmart, Target, and Jet did not heavily discount most popular products and prices actually increased in key categories after Black Friday, cementing a perception that the two celebrated shopping days are waning in importance, according to research from Boomerang Commerce, which aggregated and analyzed online price discounts and price perception for 1,000 popular products sold by Walmart, Target, Amazon and Jet.