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What's on Amazon's truck?
Amazon.com has come up with another new and exciting way to keep its brand out in front of potential customers.
The e-commerce giant has put a so-called Treasure Truck on the streets of Seattle. Each day the “Treasure Truck cruises to different neighborhoods loaded to the gills with one amazing item you won’t want to miss,” the company says. Photos on social media show the truck has a sign that says, "What's on the truck today?"
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Walmart has online EDLP opportunity
Online pricing intelligence provider 360pi compared Amazon.com and Walmart.com prices earlier this year in a dynamic pricing study and discovered Walmart changed its prices more often than Amazon.
The company looked at Amazon.com and Walmart.com prices comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) shopped on Amazon.com and Walmart.com between April 9 and June 9, 2015.
Three key finding from the report were:

