Walmart

New York -- He very well may be the oldest employee in the United States. And Walmart has him.

New York -- A survey released Monday is in line with other reports that consumers do not plan to spend more this year on back-to-school supplies than they did last year. The survey also lists the 10 most popular retail brands for back-to-school purchases.

Target ranks as the most popular retail brand for back-to-school purchases, just ahead of Walmart, in the 21st annual Back-to-School survey by Brand Keys, the New York-based brand loyalty and emotional engagement research consultancy. Macy’s, CVS and Best Buy round out the top five.

The calendar may only say July, but retailers are already promoting back-to-school.  

Here are four promotional trends the folks at Market Track predict will play out this selling season:

• Retailers/e-retailers creating new mid-year “Black Friday” type events concurrent with Back to School. (e.g., Amazon's Prime Day, Target’s Black Friday in July, etc.)

Growth prospects for the food and consumables business at 99 Cents Only just improved considerably following the appointment of a former Walmart EVP of merchandising to a key role.

Boston – The increasingly crowded digital payment field will soon have a new player. According to Bloomberg, the retailer-backed Merchant Customer Exchange (MCX) is preparing to launch a trial of its CurrentC digital payment solution in stores.

Seattle – Last month Facebook overtook Wal-Mart in valuation, and now another digital giant has reportedly achieved the same feat. According to the Associated Press, after intense after-hours trading, which followed Amazon’s rare report of a second quarter fiscal 2015 profit, Amazon now has market capitalization of about $264 billion.

Data security has been a hot topic in the world of retail IT lately. Based on some recent retail data security-related news items, I have compiled a list of two don’ts and one do when it comes to securing your data.

Don’t outsource whole portions of your e-commerce platform

Months after urging its food producers to improve their animal welfare practices, Walmart has decided to expand distribution of the leading free range egg brand in the U.S.

The happy egg co. is the only U.S. egg brand that is 100% free range with a hen welfare program that covers everything from living conditions to feed to the expertise of the caregivers. To continue its mission of providing humanely produced eggs at an affordable price to consumers nationwide, the happy egg co. says it will now be available in 1,600 Walmart retail locations throughout the U.S.

Bentonville, Ark. – Shoppers who frequent 24-hour Wal-Mart locations may want to double-check the opening and closing times. According to Bloomberg, Wal-Mart will begin closing about forty 24-hour stores in areas including Philadelphia, New Jersey and Maryland for a few hours each night.   This expands upon the nighttime closures of about 25 other 24-hour Wal-Marts, which began earlier this year. Wal-Mart plans to use the downtime for activities such as stocking shelves and preparing store floors for customers. 

Bentonville, Ark. – Busy moms who need tooth wipes, or maybe more well-known baby items, have a new resource in Wal-Mart. In a post on the official Wal-Mart blog, Diana Marhsall, VP of baby for Wal-Mart U.S., says the retailer is expanding the products and services for moms (or anyone else) shopping for baby needs.