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Kantar Retail: Target Canada beats Walmart Canada on pricing
New York -- Target Canada is aggressively repositioning to drive its price value, according to a basket pricing study by Kantar Retail.
“Target’s price leadership in Canada has clearly shifted,” noted Robin Sherk, director of retail insights, Kantar Retail, and contributor to the study. “We found that the price of Target Canada’s overall basket was 3.9% less expensive than Walmart’s. In our initial study, the retailers’ basket values were effectively even.”
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ID.me unveils new gamified online marketplace
McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.