Transform SR Brands LLC

Hoffman Estates, Ill. -- Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.

HOFFMAN ESTATES, Ill. — Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.

Toronto -- Sears Canada is launching a “hassle-free” return policy that includes a satisfaction guarantee with every purchase. If not completely satisfied, customers can now exchange or return almost all products within 30 days -- or 90 days if they use their Sears card.

The new policy is part of a new push by Sears to provide “exceptional” customer service. This week, Sears associates across Canada will sign a customer service pledge. 

HOFFMAN ESTATES, Ill. — Kmart is introducing prescription pet medications at its stores, the mass-merchandise retail chain said Friday.

The company said the new program was designed to make it easier for customers to get branded and generic pet drugs and more convenient to shop for the whole family. More than 60% of American households own a pet, and families spent more than $50 billion on their pets in 2011, according to the American Pet Products Association.

Retailers are in business to sell products customers want, except when they’re not, which appears to be the case with the retailer’s decision to stop selling Amazon.com’s hugely popular Kindle devices.

New York -- Edward Lampert, chairman of Sears Holdings, presented an ambitious plan on Wednesday to improve the company’s performance that includes updating store layouts and signage and investing in its rewards program, Reuters reported.

“We are not here to just survive. We are here to transform,” Lampert told shareholders at the company's annual meeting, according to the report.

Sears is focusing on better inventory management, having the right fashions and being more customer friendly, the report said.

HOFFMAN ESTATES, Ill. — Sears Holdings Corp. revealed in a Monday filing with the Securities and Exchange Commission that the previously announced spinoff of its Sears’s Outlet and Sears’s Hometown and Hardware stores will now combine the two chains into one separate company.

The move, part of Sears’ initiative to cut expense and regain profits, will result in the newly named Sears Hometown and Outlet Stores Inc. and a public offering that is expected to raise $400 to $500 million for Sears.

HOFFMAN ESTATES, Ill. — Ahead of its annual shareholders' meeting, Sears Holdings has provided first-quarter guidance calling for net income between $155 million and $195 million (between $1.46 and $1.84 per diluted share from continuing operations) versus a net loss from continuing operations of $165 million ($1.53 loss per diluted share from continuing operations), for the first quarter in 2011.  The above range includes approximately $235 million, after tax and minority interest, of gains from the sale of certain U.S. and Canadian stores.