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Target, Inc.

  • Target hits digital bull’s-eye

    Target’s online traffic continues to grow at double-digit rates, with mobile sales growing more than 100% for the holiday period.

  • Target and Apple dominate mobile shopping

    Target was the most-browsed mobile app/site in 2013, and Apple’s mobile app/site is where consumers purchase the most, according to a new study from Mobiquity.

  • Target beta tests Awesome Shop

    Target has unveiled a section of its website that features products that are trending on hot social media site Pinterest.

    The Target Awesome Shop is a shoppable catalog that features a curated crop of products from several lines, including beauty, each of which is among those most pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.

  • Walmart dominated the airwaves during November

    Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

  • Target rivals Walmart in advertising efficiency

    Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

  • Record traffic seen at Target

    Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

  • The ghosts of Christmas past at Target

    Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

  • Target gets jump on Cyber Week

    Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.

    Cartwheel is the digital savings program that allows guests to choose in-store offers and claim savings directly from their smartphones, which Target began rolling out earlier this year.

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