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Rewards program gets circular treatment
Target remains aggressive in its marketing efforts to educate shoppers about the 5% REDcard, and this week ran a spread ad in its weekly circular. The ad is compelling with distinctive red dots in offset type calling out “5% off” and educating consumers about the program’s design in a way that can’t be matched by extensive in store signage dedicated to the program.
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And now for a few programming notes
The fourth installment of family movie night, a collaboration between Walmart and Procter & Gamble, is set to air Jan. 8 at 8 p.m. EST on Fox. The movie is called Change of Plans, and the plot line revolves around how lives can be turned upside down with a phone call. Also of interest is an upcoming CNBC special on Target, but more on that later.