Goodyear names chiefs marketer for North American Tire consumer business

AKRON, Ohio The Goodyear Tire & Rubber Co. announced that Scott Rogers has been named chief marketing officer for the company's North American Tire consumer business. In this newly created role, Rogers will oversee all aspects of advertising and marketing for the company's consumer tire business, including the Goodyear, Dunlop and Kelly brands.

Rogers had been SVP marketing and sales for Norwegian Cruise Line in Miami since 2005. Prior to that, Rogers served in a number of positions for The Procter & Gamble Company in Cincinnati, Ohio, between 1992 and 2005. His positions included marketing director of multiple brands within the P&G portfolio in North America. He also served as marketing director of the P&G customer team assigned to Target Corp.