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JCPenney adds latest pieces to transformation puzzle
PLANO, Texas — JCPenney understands that transformation doesn't happen over night and that finding the right people to implement its strategy takes careful planning. The company's latest personnel changes come in the areas of merchandising, brand partnerships, brand makeover and store experience.
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Market Track: February 2012
Overall, February witnessed a year-over-year decline in total flyer circulation per market as well as pages per market. Conversely, the biggest change in this month was witnessed by Walmart, which saw a considerable jump in flyer circulation as well as the number of pages. This dramatic increase of 122% increase in flyer drop was mainly due to the two extra flyers dropped in the second and fourth week of February this year unlike the previous year.
