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Opportunity to surprise and delight awaits $1.4 billion marketing man
Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?
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More March madness: Comps increase 7.3%
For the second month in a row Target’s same-store sales were nearly double the expected amount and the company increased its first quarter guidance as a result.
Same-store sales increased 7.3%, with half of the increase driven by growth in average transaction size combined with an increase in comparable-store transactions. Overall comparable-store sales in March 2011 decreased 5.5%.