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Amazon increased holiday TV ad spend in a big way
While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television. This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016. When comparing holiday ad spend by retailer, here is how the companies fared: -
Urban influx, urban infill, and urban migration
Across the United States, cities have been experiencing a development resurgence. Legions of Americans are departing suburbia and returning to urban environments, with millennials leading the migration. Young adults are abandoning the suburban subdivisions they grew up in for denser, more vibrant urban settings. Consequently, once-empty lots, city blocks, and otherwise underutilized properties are being replaced with multi-use buildings that can accommodate new residences, office space, and retail.

