Target, Inc.

Target Corp. announced a major investment for the holiday shopping season.    The discounter said it plans to hire approximately 100,000 employees for the upcoming holiday season, which is up about 40%.    Additionally, Target will hire 4,500 workers at the company’s distribution and fulfillment centers to replenish products to stores and fulfill digital sales throughout the season.   

Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.   The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.   

Target Corp. has kicked off a partnership with BCG Digital Ventures to conduct a 14-week “innovation sprint.” For the project, BCG's experts (including designers, engineers and investors) are working side-by-side with five Target associates to develop new growth concepts and ideas. (The associates are middle managers from across Target's various divisions, reported the Star Tribune.)  

Face-to-face human contact is not necessary for a brand to make a strong connection with consumers.   

Walmart is stepping up its hurricane relief efforts.   The discount giant announced that it will donate up to $10 million in additional support for 2017 hurricane relief efforts in the United States, a move that will bring Walmart’s total commitment to hurricane relief efforts this year to $30 million. This additional support comes on the heels of donations already provided in response to Hurricane Harvey that hit the Gulf region less than three weeks ago.  

Discount stores and traditional supermarkets are U.S. shoppers' most popular choices when it comes to buying food. At least for the time being.   Nearly all — 99% — of adults buy some or all of their groceries in-person, according to a survey by the International Council of Shopping Centers. The immediate access to products (71%) and the ability to select fresh meat, dairy and produce (70%) were the top reasons driving in-store shopping, along with the ability to see all other items in person (69%).   

Postmates just made a strategic move in the online delivery war.    Knowing that delivery fees can exceed the cost of a food order, the on-demand app-based delivery provider has killed delivery fees for orders over $20. This decision entitles Postmates Unlimited subscribers to free delivery for orders placed with any of its 250,000-plus merchant partners.    Postmates members pay a $9.99 monthly subscription fee.  

Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff.   The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising.