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Staples Back-to-School study: Canadians look for value
Toronto -- According to the Staples' Annual Back-to-School study evaluating the back-to-school shopping habits of Canadian customers, value is the top priority; 81% of Canadians say they look for a retailer that offers good value.
Highlights from the annual survey include:
• 81% of back-to-school shoppers look for a retailer that offers good value;
• Nearly three quarters (74%) of Canadian back-to-school shoppers prepare their own lists;
• Almost as many (71%) make their own budget;
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Kenneth Cole launches omnichannel marketing campaign
New York – Kenneth Cole Productions Inc. is launching an omnichannel marketing campaign to support specific charitable projects under three company pillars – Collective Health, Civil Liberties, and Artistic Activism. The advertising campaign will be supported by a national print, outdoor, digital, and social media plan.